ABSOLUT ELYX - Gradient | Experiential Marketing
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ABSOLUT ELYX INTEGRITY CAMPAIGN LAUNCH

A Luxury Launch with Tons of Spirit

Challenge

Gradient was proud to produce the launch event for the ABSOLUT ELYX Integrity Campaign featuring photography of Chloe Sevigny by the brand’s creative director, Johan Lindeberg.

Solution

Guests experienced the brand’s new luxury vodka with delicious ABSOLUT ELYX cocktails, a custom-made, copper accented bar, and glowing bottle installation. Click to watch the recap video below.