AOL - Gradient | Experiential Marketing
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AOL AT CES

An Intersection of Hospitality and Marketing

Challenge

At the CES 2015 annual conference hosted in Las Vegas, Gradient partnered with AOL to produce a number of activations for their Hospitality Suites and Meeting Sessions across four days. Gradient designed a series of branded meeting spaces for the tech company in order to elevate their brand presence at the conference

Solution

A Marriage of Design and Function

We helped curate and transform eight spaces including a floor of hotel rooms, a ballroom space, as well as, a penthouse and a club to reflect the AOL brand. These spaces featured numerous branding elements and striking visual cues, including sleek lighting and decor, futuristic pod chairs and an overall minimalist aesthetic

Results

By fully immersing guests in this environment, Gradient and AOL were able to highlight the breadth and diversity of 10 AOL brands and their capabilities