To launch one of the most anticipated openings of 2016, The Beekman Hotel & Residences reached out to GRADIENT for creative concepting and production. The challenge was to transfer, in one night, the look and feel of this iconic landmark and make it an experience never to forget.
Leveraging the hotel’s unique architectural structure and breathtaking atrium, GRADIENT imagined a highly memorable creative performance that would showcase the hotel’s unique beauty. Guests were first welcomed on the top floor of the atrium, the perfect spot to look down and witness a breathtaking musical performance from Grammy Award winning soprano Hila Plitmann, accompanied by a sensational choir of over fifty children spread out on the upper balconies. Guests were then treated to an exquisite dinner on the ground floor to fully impress upon the guests the stunning beauty of the 8-floor atrium above their heads.
The Beekman team and guests were delighted by the event, highlighting to the upmost the revitalizing of one of New York City’s last hidden architectural treasures.