BEEKMAN HOTEL LAUNCH EVENT

Taking History to Make History

Assignment

To launch one of the most anticipated openings of 2016, The Beekman Hotel & Residences reached out to GRADIENT for creative concepting and production. The challenge was to transfer, in one night, the look and feel of this iconic landmark and make it an experience never to forget.

Idea

Leveraging the hotel’s unique architectural structure and breathtaking atrium, Gradient imagined a highly memorable creative performance that would showcase the hotel’s unique beauty.  Guests were first welcomed with cocktails and hors d’oeuvres on the top floor of the atrium, the perfect spot to look down and witness a breathtaking musical performance from Grammy Award winning soprano Hila Plitmann, accompanied by a sensational choir of over fifty children spread out on the 4th and 5th floor balconies. Guests were then invited downstairs, in the main room, to attend a four-course dinner immersed in an exquisite decor and floral table setup. This final location allowed us to fully impress upon the guests the impressive beauty of the 8-floor atrium above their heads.

Results

The Beekman team and guests were delighted by the event, highlighting to the upmost the revitalizing of one of New York City’s last hidden architectural treasures.