For the global launch of their new 72 hour pink moisture surge clinique wanted to paint instagram pink for a full 3-days. With 12 global influencers, clinique travelled in curated style to the riviera maya in mexico where a visual bonanza generated an effervescence of content.
Like the product, the event was a 72-hour long adventure that included a pink-nic at the naturally pink lakes, branded helicopter tours, underwater photo shoots, hydrating spa treatments, dinner on the beach, with every experience optimized for digital capture.
The moisturizing pink oasis took instagram by storm as every post grabbed the attention of audiences across countries. The Social strategy delivered a media reach of 41.7 million and total impressions of over 230 million