DIPTYQUE BAZAR BROOKLYN POP-UP

Multiple Sensory Sharing Moments

Assignment

Diptyque approached GRADIENT to create a beautiful and subtle environment showcasing the brand’s artistic heritage, while promoting their exquisite new Collection Trente-Quatre – The 34 Bazaar.

Idea

An experiential pop-up to showcase the rich history behind the product. Hosted at the Invisible Dog in Brooklyn, the interdisciplinary art center was an ideal location aligned with the artistic origins of Diptyque. Bold, colorful patterns served as backdrops and projections adjacent to finely curated product displays of the collection. A row of scent booths were custom fabricated to create discovery touchpoints for new perfumes, offering a micro environment in each part of the booth.

Results

A series of olfactive and interactive installations engaged guests through a sensory experience, seamlessly translating the brand’s artistic past with its present.