For the first ever simultaneous launch of three vintages,
Dom Pérignon tasked Gradient to create a communications and experiential platform where each product is individually glorified, and the combination of the three is almost divine, leveraging the brand’s history and DNA.
Back in the main room, a one-night-only performance by the theatre group behind Manko, an of-the-moment cabaret in Paris, created an “insider” attraction, while keeping the brand at the forefront of the conversation as the performances.
9m+ impressions – nearly 900k people reached, the results significantly surpassed the brand’s objective. The event was featured in Vogue and W Magazine, amongst others.