Dom Perignon – The Vintage Trinity

Irving Plaza – New York

ASSIGNMENT

For the first ever simultaneous launch of three vintages,
Dom Pérignon tasked Gradient to create a communications and experiential platform where each product is individually glorified, and the combination of the three is almost divine, leveraging the brand’s history and DNA.

Idea

During the Dom Pérignon Vintage Trinity launch, each of the three vintages was incarnated into an immersive experiential environment with unique designs and performance art inspired by the specific tasting characteristics of each vintage. First discovered by the 50 attendees of an elegant press dinner, the rooms created sufficient interaction to keep their attention and transform the main space to welcome an additional 450 guests.

Back in the main room, a one-night-only performance by the theatre group behind Manko, an of-the-moment cabaret in Paris, created an “insider” attraction, while keeping the brand at the forefront of the conversation as the performances.

 

Results

900000

People Reached

9m+ impressions – nearly 900k people reached, the results significantly surpassed the brand’s objective. The event was featured in Vogue and W Magazine, amongst others.

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