Louis XIII - Gradient | Experiential Marketing
17861
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Louis XIII

Global Campaign Launch

Challenge

To promote the unique production method of Remy Martin’s Louis XIII amongst US Trade buyers, guests were invited to a branded cocktail party for an exclusive viewing of The Movie You Will Never See, the highlight of their 100 years campaign.

BEVERLY HILLS, CA - NOVEMBER 18:  General view of Louis XIII Celebration of "100 Years" The Movie You Will Never See, starring John Malkovich at a private residence on November 18, 2015 in Beverly Hills, California.  (Photo by Donato Sardella/Getty Images for Louis XIII)

Solution

Gradient designed and produced the event, providing a strong experience of the brand’s essence at every point. We created custom-made furniture which incorporated shades of black and gold, filled the space with black candles and black cowhides to reinforce the dark colors associated with the campaign, and incorporated the theme of glossy Fleur de Lys on top of matte black finishes to enhance the Louis XIII symbol. The event also consisted of unexpected hors d’oeuvres carefully selected to pair and highlight a Louis XIII tasting. All finishing touches of the event, from the service, to the scents and the décor, were perfectly assembled just as a bottle of Louis XIII would require.

Results

After a successful West Coast Launch, Remy Martin called on Gradient to bring the Louis XIII campaign of 100 years The Movie You Will Never See to Trade buyers on the East Coast. Gradient leveraged the success of the West Coast event by designing and producing a scaled-down version using the custom assets from the LA event.