Martin Margiela X H&M - Gradient | Experiential Marketing
17350
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Martin Margiela X H&M

A Noteworthy Collaboration

Challenge

In collaboration with Villa Eugenie, Gradient helped to create a fresh and exciting launch for the special edition collection of Martin Margiela for H&M. As this event was to engage a host of fashion insiders the goal was to simultaneously leverage interest and celebrate the brand while gathering media coverage

Solution

A Many-Tiered Fashion Experience

Gradient helped source and secure 5 Beekman, a unique, raw, space and helped transform it into an artistic vision complimentary of Margiela and the brand. The event ranged from a private shop on the top floor to a performance art piece that celebrated the line on the ground floor. Guests included well-known celebrities such as Sarah Jessica Parker, Kanye West, Adrian Brody and many more.

Results

The event was a stunning celebration of fashion, earning 30,058,826 total media impressions. The party also received positive press from the New York Times, Vogue, Stylecaster, Marie Claire and other major fashion news outlets

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