Alexander McQueen Pop-Up

Curated Fragrance Discovery

CHALLENGE

Alexander McQueen engaged Gradient to construct a pop-up trade experience that would emulate the luxury and detail of the brand.

Idea

The exterior of the store would provide mystery, while the interior would give the executive team an opportunity to present product and take retailers through a sensory experience.

Results

Gradient constructed an exquisite 360’ room, which included a large cabinet of curiosities, selection of presentation walls, and a perfumery room.