Orchard Mile - Gradient | Experiential Marketing
17647
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Orchard Mile

Fashionable Launch Event

Challenge

Orchard Mile, a curated e-commerce website, approached Gradient to create a launch event for influencers and press. Gradient created an environment that was in-line with the stylish nature of the brand while educating within a casual and entertaining environment. The result was unforgettable; pin spotting and pops-of red brought focus to the brand in a subtle but impactful way.

Solution

As guests walked into the venue, a handmade custom flower wall provided a reimagined step & repeat, while a fashion sketch booth replaced the traditional photobooth. Partners of the brand were integrated seamlessly in the catering, cocktails and candy bar, while press could browse the website in The Lab, a separate but integrated styled area.

Results

“The end result was gorgeous! We had an incredible turnout – a lot of great movers and shakers in the industry as well as key press (NY Times, Vogue, Glamour, People, etc.) attended and we received a lot of compliments on the decor and overall atmosphere.” – Client Feedback

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