PARAMOUNT PICTURES, STAR TREK BEYOND

Beyond A Typical Comic Con Experience

Assignment

Paramount Pictures once again tasked GRADIENT with supporting the Blu-Ray release of Star Trek Beyond during NY Comic Con,  carefully designing a multi-touchpoint experience within a 20’ x 20’ booth to create shareable fan experience and gain publicity.

Idea

The experience featured two sharable photo activations:

1. BEHIND THE SCENES: A fan’s dream finally comes true! – Fans were able to play a part in the Star Trek Beyond movie, creating a short shareable GIF of themselves acting in the captain’s chair.

2. POSTER PHOTO BOOTH: Guests were given a photo opportunity to be the main character in a digitally shared Star Trek Beyond poster. (Captain Kirk’s figure would be replaced by fan as in mockup to right).

Results

Selected as one of the “Top 5 coolest things to do at ComicCon”, the activation significantly overshot its media impression, generating nearly $5M in social media impressions

$5M in Social Media Impressions

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