Paramount - Gradient | Experiential Marketing
16979
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Staten Island Summer Movie Premiere

A Premiere for a Critically Praised Film

Challenge

Gradient was delighted to partner with Paramount Pictures to produce the Staten Island Summer movie Premiere at Landmark Sunshine Cinema in Manhattan, followed by an exclusive after-party for the cast at the new Standard Hotel East Village.

Colin Jost, right, and his brother Casey attend the premiere of the movie Staten Island Summer at Sunshine Cinema, Tuesday, July 21, 2015, in New York.  The new comedy debuts on Netflix on July 30, 2015 and is available for Digital download. (Photo by Diane Bondareff/Invision for Paramount Pictures/AP Images)

Idea

An Exclusive and Chic After-Party

Gradient worked with Paramount to curate a festive screening and after-party, in keeping with the spirit of the film, from brainstorming and sourcing thematic decor, contracting venues and catering, and overseeing all logistics.

Results

Using a customized gif photo booth, we gave guests a way to publicize both the film and the event on social media.