Musical.ly approached Gradient for their official rebrand launch to Tik Tok with events in Los Angeles and London. Designed and produced by Gradient on both continents we developed a selection of highly immersive curated studios which provided a space for the brand’s most influential “creators” to produce amazing custom content live from each event. The crowd got behind co-founder Alex Zhu and counted down to the brand’s launch which streamed live around the world. immersive and high touch luxury elements throughout the experience.
unique performers and a live artist provided the backdrop for content, while DJ Chantel Jeffries built the energy within the Neuehouse space. Several new features within the Tik Tok app were demonstrated live on the launch stage and also on smaller screens strategically placed, allowing for guest interaction.
Social impressions reached over 271 Million.