GRADIENT worked with Suntory Whisky to introduce TOKI via a sampling tour that kicked off at Eat Drink SF, then travelled to Taste LA, Chicago Gourmet and ended the year at Art Basel in Miami.
GRADIENT worked with agency partners to elevate each consumer’s experience and develop a program that would reach all teams’ goals within budget, regional influence and timeframe.
Number of TOKI Sampled
Guests were educated about TOKI and what makes it unique through unexpected edu-tainment. The photo booth encouraged guests to share on social media, reaching campaign impact objectives.