SUNTORY TOKI YATAI TOUR

Introducing the Spirit of TOKI

ASSIGNMENT

GRADIENT worked with Suntory Whisky to introduce TOKI via a sampling tour that kicked off at Eat Drink SF, then travelled to Taste LA, Chicago Gourmet and ended the year at Art Basel in Miami.

Idea

GRADIENT worked with agency partners to elevate each consumer’s experience and develop a program what would reach all team’s goals within budget, regional influence and timeframe.

Results

10000

Number of TOKI Sampled

Guests were educated about TOKI and what makes it unique while enjoying different entertaining activities and good company. The photo booth encouraged guests to share on social media making the launch a success.