Variety magazine chose gradient for the second consecutive year to conceptualize and produce their 2017 Power of Women luncheon experience on April 21st, 2017. Following last year’s high standards set by an elegant stage design, the client was determined to raise the bar.
Inspired by the Power of Spring, the visual approach was influenced by organic colors and textures. Floral motifs and feminine elements were prevalent throughout the event in the decor, menu design, backdrops, and red carpet. The stage was layered in flowers and offset plexiglass, with a Power of Women neon sign. The overall ambiance of the event screamed luxury, beauty and success – ideal for the honorees.
The client stated this was Variety’s best production in the past 5 years, and requested Gradient produce the Los Angeles fall event.
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