MONCLER - Gradient | Experiential Marketing
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MONCLER FASHION SHOW

An Elevated Flash Fashion Stunt

Challenge

We were proud to partner with Villa Eugenie to help produce the Moncler Fall/Winter 2011 presentation in the form of a Flash Mob on the main floor of Grand Central Terminal.

Solution

The landmark venue was taken over by dancers clothed in the Moncler collection, giving bystanders an entertaining and surprising view of the fashion show.

Results

“The presentation went beyond that of a simple fashion show and managed to perfectly embody style and technique.” – Vouge 

“An incredible eight minute routine right there in the middle of rush hour.” – Glamour