Livestream - Gradient | Experiential Marketing
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Livestream at NAB

An Immersive Product Launch

Challenge

Gradient was approached with the unique opportunity to partner with Livestream for the 2014 NAB Show in Las Vegas. Under the initial vision of a tech savvy and attention-grabbing experience for its booth, Livestream hoped to bolster excitement for its newly released line of hardware.

Idea

Highlighting Quality Products and Creating Brand Awareness

To successfully create a memorable environment within the worlds largest media show, Gradient designed an innovative layout for the 5,000 square foot booth. Thoughtful design considerations served the primary goal of highlighting Livesteam products while overarchingly crating a brand ambiance that promoted dynamic interaction.

Results

The resulting look and feel of the 2014 Livestream booth yielded an exciting nomination from NAB for best display in the large booth sector. Overall, the convention welcomed over 98,000 attendees from 159 countries over its duration.