Variety Power of Women

Powerful Design for Powerful Women


Variety approached GRADIENT to reimagine their yearly Power of Women luncheon. With a fixed budget and previously executed themes, the challenge was to conceptualize an event theme and color scheme that was all-new.

Render to Reality

Using the inspiration “Against The Grain”, we used geometric lines and glowing neon to create an atmosphere as powerful as the women in attendance, complete with a lush living wall, origami menus and orange ranunculus centerpieces and custom sponsor signage.


Variety was Thrilled. “On behalf of Variety, big thank you to you and your team for your outstanding production yesterday. We were all beyond thrilled and received so many compliments.You took the event to a new level which was noted by our CEO as well as our clients.”