20th Century Fox - Gradient | Experiential Marketing
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The Bible Experience

An Exhibition of the Ages

Challenge

In conjunction with the DVD & Blu-ray release of “The Bible” series, Gradient produced an open to the public exhibit that combined on-set photographs along with Biblical artifacts from the world’s largest private collection.

Solution

The exhibit featured paintings of some of most memorable scenes from the TV show, while a giant crown of thorns hung suspended in mid-air over the event.
The dimmed lights and emotive music from the show created an enthralling atmosphere, while the real artifacts and biblical texts on display took the event to the next level.

Results

The opening evening gala gathered celebrities including American actress and singer Kristin Chenoweth, Executive Producers Mark Burnett & Roma Downey, actress Monique Coleman, actor Diogo Morgado and many more.